Hi, I'm Kirsty and I'm a social media specialist with a passion for working with charities & small business, having spent more than 12 years in the media, marketing and communications industries.
I'm Franc by name and frank by nature. I'm a straight shooter and I'm all about cutting through the white noise and confusion that often surrounds social media.
I help charities and businesses, both in Australia and Asia, to kick start their social media presence, target limited resources and create highly-engaged online communities. I present as a social media and online specialist at lots of different workshops and industry events including the Fundraising Institute of Australia, Connecting Up and Interactive Minds Brisbane.
The K Franc Social can also provide tailored and effective public relations and digital marketing solutions for non-profits and SMEs, to get your results while making the most of your limited resources.
I started my career as a radio journalist at Sydney's Radio 2UE, Canberra's 2CA and SeaFM on the Gold Coast, before specialising in social media, marketing and public relations. I've worked for commercial, government and not-for-profit organisations, including online travel company Wotif.com, where I headed up the organisation's PR and Social Media, the Queensland Police Service, RACQ CareFlight Rescue, Alzheimer's Australia and MetaSport Singapore. I've managed the social media strategy for large online communities of more than 150,000.